Mirens is the new vision for retail that crowdsources designs from independent designers and connect them with great brands in the relevant market. Mirens is a design platform that gives designers a chance to share their designs with the public and gives customers a chance to voice what products they want to see in the market.
Through collecting designs and gathering customer feedback, Mirens captures consumer preference data for retail brands. Retailers get analytics and confidence that the designs they invest in will yield great returns.
How It Works
Mirens offers recurring campaigns that call for designs for a specific theme. The designs can be sketches or prototypes created by professional or new furniture designers. Mirens then asks consumers to vote for their favourite design over a voting period. The designs with the most consumer votes are vetted through a panel of industry experts who may invest into making and selling these designs. Designers are rewarded with royalty via product sales.
At Mirens, we believe designers want to share their designs with the public while customers want to voice what they like. The design campaigns hosted on a design platform connect the two groups to bring great ideas together. Check out these Home crowdsourced products that won the Home design challenges.
Founders Karen Lau and Mike Van founded Mirens in 2013. Mirens started the crowdsourcing approach with home furniture. As new homeowners and urban dwellers themselves, Karen and Mike believed everyone’s home deserves creative and practical designs that make their home a better place. Mirens is the first platform that co-creates furniture products with designers and customers. Upon the success from crowdsourcing furniture designs, Mirens has since evolved into a crowdsourcing platform for all retails industries.
Testimonials from Mirens Designers
Winner of Mirens Design Challenge, June 2014
Designer of ‘Rustic Modern Dining Table’
The Mirens Made By You Design Challenge was a nice opportunity for me to show my work to public, to get public feedback and to have a chance to produce my work in a larger scale.
Winner of Mirens Design Challenge, July 2014
Designer of ‘A Moment of Intimacy’ Table
It was interesting to see people vote for something different, a daring design. And it was more or less the validation to see that people will back up something different! It’s fascinating to see people support a design by sharing it over social media platforms.
Designer group of ‘Bare Coffee Table’ in the second Design Challenge
We had a great experience with the Mirens Made By You Challenge. We were more than happy to be able to get such positive exposure for our work; especially as a student-led group, it is hard to gain recognition for projects when your up against so many other talented individuals, groups and professionals in the industry.
Designer of the ‘Cora’ chair in the second Design Challenge
I have to say that it is a good opportunity for designers of any level to expose their ideas to a wide audience, specially for students. I would definately join again if I have a new design in the future.
The logo is designed to resemble a chemical element ‘Mi’ in a periodic table. Our belief is that Mirens brings a new element that is of great quality, value and your personal style into consumer products.